Marketing & Digital Marketing Assistant – Maternity Cover (15 months FTC)


Hertford £25,000 per annum dependent on experienceFull time

Maternity Cover (15 months FTC) from start of October 2024

A great opportunity has arisen for a marketeer keen to start their career to join the excellent marketing team at Macs head office. This role will report into the Senior Marketing Manager, but you will be responsible for supporting all members of the marketing team as well as owning and managing your own projects.

Key Responsibilities:

  • Support the marketing team to deliver effective all-round marketing activity and to support the delivery of tactical projects and promotional activities within efficient timelines, and evaluate key learnings and performance reporting
  • Support the marketing team to ensure we monitor brand performance against key measurable targets for all promotional activity
  • Act as an ambassador for the Macs brands, understanding the guest, their behaviour and key market trends is paramount and ensuring all marketing communications adhere to brand guidelines
  • Work with internal and external colleagues such as marketing/print agencies and support teams to develop plans in line with brand objectives.
  • Assist in managing all marketing activity and communication enquiries into the marketing team from internal and external stakeholders including our guests in an effective and efficient manner
  • Assist in designing and managing the print of pub specific POS requests.
  • Ensure effective marketing communication and actions for stakeholders is adhered to and that the cascade of information to all business areas is efficient and covers all key detail that is required
  • Support with the planning, content creating, briefing and implementation of multi-channel digital marketing campaigns to increase reach, improve relevance and deepen relationships with new and existing customers.
  • Complete reports for the senior leadership team analysing various digital marketing channels as well as our CRM database and loyalty scheme
  • Support on photoshoots where necessary
  • Carry out general office duties and marketing administration tasks when required
  • Lead responses to our guests or sites regarding our Macs family database ensuring all data is kept up to date and follows GDPR regulations.

The following skills and experience are essential:

  • Excellent organisation, time management and attention to detail with the ability to manage multiple concurrent tasks and projects to ensure deadlines are met
  • Strong communication skills for written, creative and verbal formats
  • Good knowledge of social platforms, including but not exclusive to Facebook, Instagram, Twitter, TikTok, LinkedIn, Google.
  • Hold full driving licence with access to a car- mileage expenses will be paid
  • Be computer literate especially in excel

If you also have this experience of knowledge, it would be an advantage but not essential:

  • Good knowledge of the Adobe suite, especially Photoshop, Illustrator, and InDesign with knowledge of Premiere Pro as a plus
  • Assisting in creating, running, planning, and promoting events
  • Experience in photography, videography, and editing
  • A keen interest in beer and popular trends therein
  • Good influencing skills coupled with the ability to impact across a variety of stakeholders at all levels

What we can offer:

  • Salary of £25,000 per annum dependent on experience
  • Company contributory pension scheme
  • Team discount card that can be used across the McMullen managed house pub estate
  • 25 days holiday plus bank holidays
  • Cycle to work scheme
  • Training and development opportunities
  • Life Assurance
  • Discretionary bonus and a turkey for Christmas!

The role will be primarily based at our office in Hertford. Being the hospitality industry, some weekends and evening will be necessary, however this is not the norm.